Can't wait for this movie
Despite the fact that they obviously used the same art director they used for the poster for the 40-Year-Old Virgin, I gotta admit, this is a highly effective teaser poster. Where does the line start?
Jan 31, 2007
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Sure they recycled the art director from "Virgin," but they didn't even bother to hire a copywriter. I can shorten that dateline by three words.
"Due 6/1/07."
Babies are due. You "save the date" for parties and events. You don't "save due dates." That doesn't jive with our vernacular.
But then, I'm sure someone will say that "Due x/x/xx" was used by 100 baby-themed movies before "Knocked Up." Which is a good point. And I think they missed a lot of opportunites to tie the dateline in with the "accidental pregnancy" theme. To wit:
"Coming Earlier Than I Thought, 6/1/07."
"Premature Release! 6/1/07"
"Fuck, The Goddamn Stick Turns Blue 6/1/07."
And as long as we're peeing on a stick, they could do a WWII-style poster and re-title the movie "The Thin Blue Line." Seann Penn would probably even cameo as the OB-Gyn.
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